Forging the Future of User Experience with AI and Accessibility
Hi! I'm Lindsey Gemmill, CPWA - I'm so glad you've stopped by to explore more about my career. I believe in empowering inclusive digital experiences through creative innovation and accessibility.
recent works
UX & DESIGN, Web3
HUG Ecommerce
As HUG evolved from a platform for artist reviews to an artist portfolio hub and an open call center, it became increasingly clear that the artists using the platform needed a unified space to sell both digital and physical items.
UX & Product DESIGN, Web3
Torre
Meta Angels launched a product, Torre, to transform their Member Directory and additional community initiatives, into a token-gated platform, enhancing connections within and beyond the NFT community.
Logo, Product Design, Web3
HUG
An evolving mission meant it was time to reposition HUG in the marketplace as a more inclusive, gender-neutral brand. Working to bring Randi Zuckerberg's vision to life from logo to product has proven to be a journey full of wonderful twists and turns!
hybrid approach
I've been lucky enough to work on a variety of projects in my career (apps, dashboards, marketing websites, PPC campaigns, e-commerce, and more). The methodologies that go into working with different products have given me a well-rounded approach to strategic digital design. The result is a functional and aesthetically pleasing combination of a collaborative environment between me and the clients I work with.
I differentiate myself in this market by focusing on the things that will drive the most impact in user experience, inclusion, and AI. By integrating AI into my creative process, I unlock new possibilities and efficiencies, pushing the boundaries of digital experiences. AI allows me to explore uncharted territories, automate repetitive tasks, and focus on what truly matters—crafting unique, impactful solutions.
I'm built to be adaptable, and my skillset is a melting pot of different practices, ideas, methodologies, and mentors. From building brands from the ground up to working within well-established brand systems, and everything in-between, I've found myself designing with a mixture of creative freedom and creative restraint to bring to life an accessible, enjoyable experience for all.
Beyond design, I have worked closely in phases of projects that impact design. I've helped with project management, strategy, research, content, and front-end development. My level of involvement has varied from full-time as a consultant to learning from a more experienced individual in that line of work to help ground me in my process. I absolutely love having access to growth in every project and encourage my team to continue to support and foster that growth within each other. It's no surprise that this led me to diving headfirst into web3 and AI before they started gaining so much traction.
The end product of all of those processes and skill developments is one mind accounting for as many use cases and scenarios as possible (hey that's me!). My designs are functional, accessible, and unobtrusive to users. They are mindful of budget, restrictions, and execution. They're efficient and adaptable to client needs. Most importantly, though, they are always delivering results.