Renew Financial

the project

The Renew Financial team was looking for a way to streamline their home improvement financing process.

user flows

Using Webflow, design mockups were produced to highlight a variety of methods to get users from the homepage to the correct options for financing home improvement. The first challenge was to incorporate a field into the homepage that would engage users to enter their data immediately upon arrival.

Since there are limited target markets for Renew Financial services, the application process relied heavily on location-based service offering. User flows were designed to help people use their current location or input their own data. From there, users were directed to the appropriate pathway for service and non-service areas.

application process

Once a user was deemed in a qualified area, they are directed to a form to be able to start their application process. The process is lengthy, and requires a lot of personal and secure data, so it was imperative that the screen looked professional, felt secure, and made it as easy and intuitive as possible to complete.

The implementation of the progress bar was essential to the success of the application. Oftentimes users were getting overwhelmed by the pages of data they are required to submit. We found that this feeling was lessened when users were presented with the ability to track their progress and see what was still remaining.

ppc campaign

Beyond regular users finding the Renew Financial website through referrals and general website research, we also developed PPC Campaign Landing Page templates to help target specific areas and measure the success rate of conversions. The landing page design was designed very similarly to the homepage, where we focused on capturing the address as quickly as possible in the hero space. From there the process is the same as the homepage and the user is either guided directly to the application process, or encouraged to sign up for more information and availability of Renew Financial services.