the work
The work for Meta Angels smarted as a small and short wireframe and website redesign exercise, and stemmed into the collaboration of a lifetime. I was able to help finalize the new brand look and feel, starting with the website and touching every facet of the brand from digital and printed assets.
a new website
The first step to the new website was to do a mini content strategy session, to deliver a quick-turnaround and long-term plan for the new rollout of the website.
The strategy and content planning turned into wireframes, which were then iterated on and pieced together a component library to build a foundation for progressive growth and long-term flexibility.
The final piece of the website overhaul was the design, and implementation of the design in Webflow. Not only was I responsible for content, wireframe, and design, I also developed the entire website.
Quick List
- Content Strategy and Writing
- Wireframe of 10 Pages in Adobe XD
- Implement Short-Term Rollout Strategy
- Design Homepage in Figma
- Iterate and Move Design System to Webflow
- Created Custom Imagery to Add to the Brand Voice
- Created Custom Icons to Elevate the Brand Persona
event design
The next chapter in the Meta Angels story comes during a big event they were having at NFT.NYC 2022. The need was to build assets to promote the event before, have assets during the event, as well as create a digital experience to learn about the event and even participate remotely.
I was responsible for the creation of many facets of this experience, including but not limited to:
- Event Branding & Logo
- Step & Repeat Banner
- Event Posters
- Wayfinding Signage
- Attendee Badge Design
- Attendee Lanyard Design
- Landing Page for the Event
- Social Media Marketing Assets
- Menu Design
- Thank You Cards
artist in residence
Every month Meta Angels spotlights an artist through a partnership with Adobe to commission a custom piece for community members to claim and own as their own. I have not only been responsible for the operations from start to finish on what goes behind the scenes, and I own the day-to-day today, I also help elevate the artist through design of several aspects of the program.
Items I have designed include:
- Artist in Residence Brand & Logo
- Opensea Banner
- Custom Social Media Images
- Program Announcements
- Artist Spotlight Visuals
- Artist POAP for Artwork Reveal
- Program Landing Page on the Meta Angels Website
- Artist Landing Page on the Meta Angels Website
