the project
The team at Capital Financial CPAs came to me looking to elevate their online brand. Taking a Wix website and transforming it into a cleaner, more modern, and user-friendly website that was inviting and better explained who their team is as a business.
enhanced content
Using Webflow, I started with a few homepage concepts to really gauge what the brand appearance should look like online. After narrowing down some options, and piecing together the best of all of them, we came to a design that truly represented their image as well as provided a clean, easy-to-navigate structure of content.
live working sessions
In order to be able to make the most of our time, using Webflow I was able to quickly iterate in live-working sessions with the CFC team to tweak and update items in real-time.
Using this approach to design made the maximization of everyone's busy schedules a priority, and gave everyone equal opportunity to weigh in and have their voices heard on the project.
responsive design
Taking the old site, and it's unresponsive sate, I made sure that the new website would be easy to use across all devices. Gone are the days of a single-platform design, and although the primary target audience are desktop heavy users, we still needed to ensure the website could be accessed by anyone at any time on any device.
component-based design
I implemented a system of components that are interchangeable across templates to ensure as the company grows, and the needs for the website change, there is a structure in place to build from.
transformation
The final result is a transformation that embodies the goals of the CFC team and highlights their excellence. The website now conveys the professionalism and expertise their team brings to the table that the previous design was lacking. New UX and hierarchy of elements really helped this website come to life.
