BRAND AND PLATFORM DESIGN

Creating a Diverse Brand for Diverse Voices

Creatorthon Website
Lindsey sitting in the woods wearing a hat and sunglasses looking to the side in black and white

the project

Take Up Space was on a mission to create an engaging brand that showed its modern approach to communication leveraging a bold and memorable visual experience to elevate their messaging.

process

At a high level, here is what was executed:

  • Take Up Space Logo Design
  • Color Palette
  • Typography
  • Asset Design
  • Brand Standards and Guides
  • Marketing Material Design, Canva Library
  • Creatorthon Logo Design
  • Creatorthon Website

Project Details

  • Tools Used: Webflow, Adobe Illustrator
  • Completed: 2023
  • Where: Design Consulting

a familiar brand with a new visual appearance

Take Up Space took the web3 space by storm in early 2022 creating a presence with their PFP collection and DAO to bring together individuals who typically have their voices subdued, find them in a supportive community of uplifting creators.

The new logo needed to be engaging and inspiring. The mission was to create something with energy and boldness.

Once we refined the new Take Up Space brand, we created a simple brand standards sheet to use for internal marketing guidance and to share with key partners on Take Up Space endeavors.

foundation for creatorthon

This new brand paved the foundation for the upcoming, first-ever, Creatorthon event. It made sure that Take Up Space would be seen as a "can't-sleep-on" community from the outside. The brand was vibrant and bold and utilized cutting-edge visuals to really connect with their diverse, and growing, audience.

building the second logo

The Creatorthon logo had the same mission: to be edgy, bold, and energetic. The creative use of typography in both of the brand logos really personifies and emphasizes those feelings.

Two macbooks showing the old about page and the new about page for cfc

bringing the elements together online

After the brand identity was sorted, the next step was to get a website on the ground to start gaining interest from the community for the event.

I took the brand standards, the new logo for the event, and combined them into an engaging and brand-spirited website design in Webflow.

Since this was a sprint to the finish line to get a website up and running, I chose to use Webflow so we could design and launch a working product without the need to include a second cycle of development work.

While simple and sweet, this site is full of dynamic interaction and visual stimulation that spotlights the diversity of the event in a way that would resonate with the target audience.

design for marketing

With the launch of the website, the next focus was to create graphics and supplementary artwork to market the conference. I took the new brand and created social media and google ads for things like Speaker Registration, Conference Registration, and Last-Call Tickets.

creatorthon ad preview showing the colorful brand, new logo, and diversity of audience

One of the most unique parts, was creating speaker assets for during the conference. I was responsible for designing some of the slide content for the conference host, Paff Evara, and designed unique Zoom backgrounds for the speakers to use during their presentations.

Two macbooks showing the old about page and the new about page for cfc

the greatest success? selling out the conference

The result of having a new brand, a new voice, and a consistent online presence was certainly a success. Weeks before the conference the event sold out!

There was an influx of positive messages from the attendees stating things like: "this brand is incredible, I was not sure if I wanted to join but after seeing the website I knew I had to be there!" 
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"Ok, the visuals of TUS and CreatorThon is sooo good Lindsey !!! PROPS" "Lindsey out here showcasing the power of a great font face and a stellar color scheme" "Honestly wouldn't have gotten a ticket last minute if the branding wasnt so eye catching"